SESAM Strategy Executive Summary

The purpose of this document is to outline a proposed strategic plan to establish and grow a simulation community across all of Europe with the aim to ensure the integration of simulation methodologies at all levels of healthcare as a tool to improve healthcare.

SESAM’s core mission is to develop a sustainable inter-professional community of practice across Europe that strives to advance knowledge, improve quality and promote access to healthcare simulation.

SESAM’s vision is improved healthcare through simulation. Enabling safe, patient-centred care delivered by a competent and confident healthcare workforce in a well-functioning healthcare system.

In order to achieve our mission and vision, we have developed a strategy with 5 strategic goals, each with specific objectives and implementation plans. It is envisioned that the strategy will be reviewed annually at the SESAM Annual Retreat to ensure it remains fit for purpose and responds to new challenges.

The 5 strategic goals are:

  1. Sustainability
    The continued presence and growth of a well-managed, financially secure, professionally relevant society with a sound infrastructure that is led by strong leaders is central to achieving SESAM’s mission and vision.
     
  2. Community
    Through focussed expansion of the diversity of SESAM membership a vibrant SESAM membership community at the forefront of simulation based and technology enhanced methodologies will be maintained. This will be achieved through cultivating strategic partnerships with organisations with aligned mission. In addition, the momentum and energy present at annual meetings must be maintained throughout the year through expanding opportunities for synchronous and asynchronous collaboration throughout the year.
     
  3. Knowledge
    Through the development of a scientific strategy, SESAM will expand the knowledge and understanding of the field through promoting high quality research and optimise the dissemination of knowledge and skills related to simulation-based education and innovation across Europe and beyond. Promoting excellent safe patient care wherever it is delivered.
     
  4. Access
    In order to successfully disseminate knowledge, SESAM will develop both the tools such as resource libraries and the networks to facilitate the sharing.
     
  5. Quality
    As the authority on simulation-based methodologies in Europe, SESAM will set and share standards of good practice.
                                                               

Priorities for period 2018 - 19

  1. SESAM Fiscal review.
  2. Rewrite SESAM Bylaws
  3. Establish society infrastructure that mobilises membership talent through signposting opportunities to engage and contribute.
  4. Explore appointment of SESAM Executive Director role to support society management and implementation of SESAM Strategy.
  5. Establish iRIS as a collaboration platform.
  6. Redevelop SESAM Annual meeting structure to accommodate SIG activities, Networking and Cross fertilisation.
  7. Establish SESAM Research Network.
  8. Renegotiate AiS contract with BMC.

 

Progress Report on Actions 2018 – 19

  1. Sustainability
    Completed
  1. Infrastructure
    1. Establish transparent SESAM infrastructure, including roles/bodies in process of establishing, that will implement strategy. SEE Appendix B.
    2. Establish Affiliations Chair.
    3. Develop SIG standard operating procedures and role description of SIG Chairs documents.
  2. Management
    1. Membership.
      1. Establish automated membership renewal process.
      2. Expansion of membership categories with inclusion of institutional and commercial membership.
    2. Write Job description and business proposal for SESAM Executive Director.
    3. Marketing strategy and communications timeline for membership engagement created.
  3. Financial
    1. Banking arrangements and procedures captured in a SOP.
    2. Structured review of SESAM2019 costs performed and renegotiated with Worldspan.
  4. Leadership development
    1. Review and expansion of SESAM leadership infrastructure.


In progress

  1. Infrastructure
    1. Establish fixed term Bylaws Committee to lead on rewrite bylaws.
    2. Simulation (Based Educational) Institutions Network inaugural meeting planned at SESAM 2019.
    3. Invitation to form new SIG’s.
  2. Management
    1. Rewrite SESAM Bylaws to reflect organisational changes.
    2. Securing funding for SESAM Executive Director position.
    3. Develop and implement a marketing and promotional strategy
      1. Define/discuss what the uniqueness of SESAM is and present this clearly through all channels (Strategy, visual material, communications).
      2. Create brand value for SESAM. “Facilitator of good practice”. SESAM is not a meeting, not a journal, it is a HUB.
      3. Get input from members “What is it we are good at?”
    4. Redevelopment of SESAM Strategy promotional video to increase appeal.
    5. Increase visibility through development Social media & communication plan
      1. Social media accounts (Facebook , Twitter, Instagram)
      2. b. Newsletter (content, frequency)
      3. c. Annual meeting advertisements (content, frequency)
  3. Financial
    1. Exploration tax status and arrangements of Society
  4. Leadership development
    1. Appointment leadership in expanded roles.

 

Planned

  1. Infrastructure
    1. Establish Strategic Partner Liaison. Purposely deferred.
    2. Simulation (Based Educational) Institutions Network Chair to be appointed at inaugural meeting.
  2. Management
    1. Recruitment SESAM Executive Director.
    2. Create operational/business plan from strategy implementation.
  3. Financial
    1. Structured review of SESAM Annual meeting costs with Worldspan.
    2. Engage Charitable funding Experts.
    3. Explore EU avenues of funding.
  4. Leadership development
    1. Establish SESAM Leadership academy in collaboration with AMEE.

 

  1. Community

Completed

  1. Attract membership from diverse community
    1. SESAM2019 collaboration with ASPE and INACSL
    2. Undergraduates
      1. SimUniversity
      2. Affordable registration & accommodation
  2. SAM location strategic 5yr planning of financially viable locations.
  3. Membership categories revised to include commercial membership category.

In Progress

  1. Strategic SESAM Regional meetings.
  2. iRIS web platform on boarding and operationalisation.

 

Planned

  1. Attract membership from diverse community
    1. Undergraduates
      1. Establishment of Undergraduate SIG
      2. Inclusion in leadership infrastructure
      3. Explore links with ASME etc.
  2. Establish National Societies SIG as support for others that are forming.

 

  1. Knowledge

Completed

  1. Scientific Strategy
    1. SAM programme enhancements implemented.
    2. SIG half day educational opportunity in scientific programme.
    3. SESAM Research Network Lead appointed.
  2. Dissemination of knowledge
    1. New contract signed with BMC with improved member benefits.

In Progress

  1. Scientific Strategy
    1. Pilot SAG Auditor course at SESAM2019.
    2. Establish SESAM Simulation Research Network at SESAM2019 in collaboration with INSPIRE
  2. Dissemination of knowledge
    1. Renewal of Editor in Chief of Advances in Simulation.
    2. Establishment Simulation Network at SESAM2019.

Planned

  1. Scientific Strategy
    1. Research Network collaboration with INSPIRE Research Summit in 2019
    2. SESAM Research Summit planned in 2020.
  2. Dissemination of knowledge
    1. Development of entry level SESAM instructor course as part of development strategy for emerging simulation countries.

 

  1. Access

Completed

  1. Member access to iRIS system through SESAM website.

In Progress

  1. Resource libraries
    1. iRIS onboarding and incentivisation of membership engagement

Planned

  1. Resource libraries
    1. Redevelopment of website resource area to include, course advertisement and job board for institutional members.

 

  1. Quality

Completed

  1. Membership discount (15%) for article publication costs negotiated with BMC.

In Progress

  1. Setting standards
    1. Development of instructor course endorsement matrix that will aid endorsing instructor courses at different levels.

Planned

  1. Setting standards
    1. SESAM Accreditation group to establish application area on iRIS for accreditation process.
  2. Sharing good practice
    1. Scientific Committee to develop action plan for literature highlights.